Lung cancer remains the leading cause of cancer-related deaths in the nation. Last year alone, lung cancer claimed the lives of 142,670 people, roughly 27% of cancer deaths overall.[i] And the overall five-year survival rate remains horribly low (~19%) despite the relatively recent development of targeted lung cancer treatments for driver mutations (EGFR, ALK, ROS-1 etc.). Much ... Continue Reading

The delivery of health care services is more regulated than ever. For busy physicians focused on providing the highest quality of care to their patients, trying to make sense of the myriad legal and regulatory requirements by which they are bound is a daunting process fraught with both risk and uncertainty. Providers are expected to comply with a broad array of statutes and ... Continue Reading

Emory’s Winship Cancer Institute (Winship at Emory) has earned the comprehensive cancer center designation from the National Cancer Institute (NCI), the highest honor given to a cancer center in the United States. As the only NCI-designated cancer center in the state of Georgia, Winship at Emory is proud to be on the leading-edge of discoveries and translational research ... Continue Reading

Since 2007, Emory Heart & Vascular Center has offered a minimally invasive treatment option for patients with aortic stenosis. The Emory Healthcare team has performed almost 2,000 Transcatheter Aortic Valve Replacement (TAVR) procedures to date, more than any other provider in the Southeast. Emory is now among the first in the United States to offer a newly FDA-cleared ... Continue Reading

Emory is one of a few centers in the U.S., and the most experienced in the country, to offer MARS® (Molecular Adsorbents Recirculating System), a novel system that filters out more toxins from the blood than conventional dialysis. Over the past few years, Emory has used MARS to treat more than 150 patients with acute liver failure and acute-on-chronic liver failure. It has ... Continue Reading

Distinctive Look, Quality Construction, Desirable Location are Hallmarks of Towns at Druid Hills Looking for a luxurious new home community with a timeless, traditional appearance? The townhomes at Towns at Druid Hills feature the latest in home styles and trends, along with top quality design and construction elements. On the outside… A mixture of brick and stone ... Continue Reading

By Mike Killeen, VP of Marketing for Lenz, Atlanta’s Healthcare Marketing Experts Healthcare decisions are the most personal and significant we make Every business benefits from a strong brand, but in healthcare it is an imperative. Why? Because healthcare decisions are the most personal and significant we make. These kinds of decisions require enormous amounts of ... Continue Reading

Rich in history, Atlanta’s Druid Hills neighborhood offers a vibrant lifestyle for people of all ages. Druid Hills contains historic mansions built in the late 19th and early 20th centuries, verdant parks and trails, and close proximity to world-renowned Emory University, Emory School of Medicine and Emory Healthcare. It’s also home to burgeoning new construction in ... Continue Reading

By Mike Villeen, VP of Marketing at Lenz Healthcare decisions are the most personal and significant we make Every business benefits from a strong brand, but in healthcare it is an imperative. Why? Because healthcare decisions are the most personal and significant we make. These kinds of decisions require enormous amounts of trust, and a brand’s primary job is to ... Continue Reading

Emory’s Bone Marrow and Stem Cell Transplant Center in Atlanta is celebrating its 5,000th patient receiving a bone marrow or stem cell transplant this summer. As we commemorate this milestone, we renew our commitment to offering your patients the most innovative treatments and care by our experienced, compassionate clinical team. Our plans for continuing advances: We ... Continue Reading

By Richard Lenz, president/CEO of Lenz Marketing, Atlanta's healthcare marketing experts Is marketing healthcare like marketing shoes? Well, kind of. Healthcare marketing obviously requires extra sensitivity since the subject is private and deeply personal for most people. And because doctors should never prioritize a healthy business over a healthy patient. But in many ... Continue Reading

By Mike Killeen, VP of Marketing for Lenz, Atlanta’s Healthcare Marketing Experts In the marketing industry, “content is king” is a popular cliché. The phrase is widely associated with Bill Gates in a blog he wrote nearly 20 years ago. Today, his messages seem prophetic, among them: “Content is where I expect most of the real money will be made on the ... Continue Reading

We get this question a lot, and our answer is that you should market healthcare much like you market anything—by telling stories that change or reinforce your audience’s behavior. Sure, that’s easier said than done. But, remember, patients aren’t just patients. They are fathers, mothers, sons, and daughters—in other words the same people who buy Coca Cola and vote ... Continue Reading

Lenz VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation. 1. Marketing healthcare is noble work It connects doctors and patients who need them Marketing often gets a bad rap. For some, it is the dark side of business, purely focused on making the cash register ring. But the ... Continue Reading